Accounting and auditing are the bread and butter of the traditional accounting practice. At GCSE we understand, however, that these roles are only a small part of our overall client service. The watchword is value or value added. We always try to ask... what can we bring to this client or this assignment? Of course the balance sheet should balance, but how can we help our clients' balance sheets look healthier. In many cases this involves bringing our tax expertise to the forefront or perhaps some business advisory skills.

Although our practice is predominantly dealing with the family owned or owner/managed enterprise, we also act as auditors for a number of publicly traded corporations. This includes being on the front line of taking a company public.

So whether a family-owned business needs the "hand holding" of an accountant that can address the wide range of issues faced by such a client, or alternatively a public company requires the more traditional role of an auditor, GCSE has the understanding and knowledge to go with the job.